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Board, 59 Cross Cheaping

59 60 Cross Cheaping
The name "Clarke" can be seen here on the ground floor of the four-storey No.59. Next door, to its right, is the Royal Hotel.
These premises were closed in 1929 for street improvement, according to the Police Reports. In August 1862 William Clarke was granted a new Publican License at Cross Cheaping. He had previously been a Chemist and Druggist in Fleet Street before transferring and expanding his business. The Coventry Herald, in May 1875, reports an auction for this property, described as "for many years in the occupation of Wm. Clarke, Chemist, Druggist, and Wine Merchant, situate at No. 59, Cross-cheaping". In March 1889 the Coventry Herald reported that a large firm of London dentists hadm, after numerous requests, opened a branch at William Clarke's chemist. WIlliam did not relinquish his license until he was 83 in 1918 !

Board means 'to board intoxicating liquor'. In some instances the need for a premises to have 'a board', that is a sign board, suggested this name, as they did in fact display a blank board. However, generally the board identified a person selling beer from their home; in other words a beer-house under the 1839 Beerhouse Act, the real origin of the 'public house'.

LICENSEES:

1862 - 1918 William Clarke (died Jun 1924) 1918 Arthur Bertram Clarke (retired mid 1920s)
Board
Street plan of 1851
Google map location
(Due to the scaling on old maps, the pin location might not be 100% accurate.)
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